There are many definitions of leadership, but the consistent theme through all of them is influence.

Leadership is the process of social influence in which we enlist the support of others in the accomplishment of our vision. All successful people know that their success comes as a result of other people, so whether you’re an HR professional, a manager, a trainer, or a parent, your success is dependent on your ability to influence others.

So, how do we influence others? The first thing is to accept is that leadership is not about skills, but behaviour. People aren’t influenced by what we can do, but by what we say and how we say it.

The iLEAD leadership application

L is for Language

E is for Educate

A is for Attitude

D is for Demonstrate

The words we use

The information we impart

The mindset we hold

The behaviour we exhibit

Whether it’s verbally, in person, one-to-one or one-to-many, on the phone, or in in writing, the language we use contributes to how others perceive who we are and what we stand for.

L is for language

When you want to influence another person, the language you choose is vitally important. Every single word you use contains meaning from which other people gain understanding. Because people think in words and sentences, when you’re able to influence language, you’re able to influence thought. Our knowledge, skills, experience, opinions, and the information we impart plays a huge part in the perception of who we are and what we’re about.

E is for educate

The method you use to impart your education, whether it’s through mentoring, coaching, training or writing, says as much about you as your actual content does. Equally, the way you share that education is important: people are inspired more by why we hold our beliefs than they are by what we believe. The more you share about yourself, the more they’ll engage with you.

A is for attitude

How you feel about yourself and how you view the world impacts on how you relate to other people. Your attitude is reflected in everything you say and do, in how you deal with self-doubt and fear and in how you respond to failure and rejection. Your attitude can draw people to you, and repel people from you. It can open doors of opportunity, and it can also close them. Whether it’s the language we use, the education we impart or the attitude we portray, it is how those things manifest in our behaviour day to day that influences other people to buy into us or not.

D is for demonstrate

Demonstration is about how your beliefs and your values are reflected in your behaviour and how that inspires others to change theirs. It’s about living in your integrity and behaving in a way that is congruent with who you claim to be. It’s about being that person, and also being seen to be that person.

When you apply the L>E>A>D in your behaviour, your language is more considered, your education is more engaging, your attitude is more supportive of your intent and your behaviour is aligned. As a result, your influence is far more effective.

Written by Tamsen Garrie

Tamsen Garrie is the leading authority on ‘Attraction’ in Business. She is best known for the significant transformation she makes with businesses through her unique holistic approach to business growth, where she combines practical business strategy with a deep understanding of how the mind works to effect extraordinary business results.

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2 Responses to “How influential are you? Key strategies for HR leaders”

  1. Gary says:

    Very useful information, I love this approach to leadership and working with people. It works with all areas of your life too, not just with employee’s :)

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