social media

Recruiters are increasingly turning to social media to research potential candidates – and many aren’t impressed with what they’re finding. More than half of all recruiters have rejected an applicant because of inappropriate comments or pictures on social media, a survey has revealed. Reasons for not following up an application include inappropriate posts about drinking or drugs, drunken photographs and even racist and sexist comments. The survey by CareerBuilder found that 48% of recruiters regularly use social media to check up on their applicants, with a further 12% planning on using social media profiles as part of the recruitment process in the future. Beyond social networks, Google is also a popular way of researching candidates, with 50% of employers admitting to checking candidates’ online personas as part of their recruitment process. It’s not all bad news however. A third of employers say that a person’s social media profile can actually improve their chances of getting hired, with a professional image, good communication skills and background information supporting their qualifications all improving chances of being hired. Dos and don’ts of your online image:

  • Do clean up your profiles before applying for jobs, removing any unprofessional posts or pictures
  • Don’t moan about previous employers online
  • Don’t mention job hunting if you’re already employed
  • Do join professional networking groups related to your job industry
  • Do monitor your privacy settings

Written by Karam Filfilan, online content editor, Changeboard

Karam Filfilan, online content editor, Changeboard

Karam is the online content editor at Changeboard.

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One Response to “How employer-friendly is your online persona?”

  1. […] A survey by CareerBuilder found that 48% of recruiters regularly use social media to check up on their applicants, with a further 12% planning on using social media profiles as part of the recruitment process in the future. A third of employers say that a person’s social media profile can actually improve their chances of getting hired, with a professional image, good communication skills and background information supporting their qualifications all improving chances of being hired. Here are the dos and don’ts for your online image. Read more >> […]