Posts Tagged ‘corporate social responsibility’

I recently interviewed director of human resources at Marks & Spencer, Tanith Dodge, about how leaders can build emotional connection with their employees. I asked her questions such as:

* How do you sustain employee loyalty, commitment and pride in the brand?
* How do you emotionally engage with your people so they act in a socially responsible way?
* What are your values?
* How do you embed your values from the top all the way down through the organisation?
* How do you empower your people?
* How do you create community spirit within the business – what’s the ROI?

Tanith’s answers were enlightening. Here’s a powerful statement she made during interview that really struck a chord with me:

“The CSR function is not an add-on. Plan A is about how we do business. It’s a strong lever in demonstrating sustainable leadership, where we’re doing the right thing for our people, the community and the environment. We care about the lives of people and the world we live in. This makes employees feel really proud to work for M&S.” Read the rest of this entry »