Posts Tagged ‘employer brand’


Just back from a very pleasant city break in Berlin – colder than I, and my extremities, would have thought possible, but at the same time fascinating, evocative and with a story around every corner. We took the step, either brave or foolhardy or both, to fly Ryanair. It’s been a while – I’ve been increasingly put off by the owner’s, at best, ambivalent approach to his customers. Nevertheless, the flight worked perfectly around our schedule and the price was right – what could possibly go wrong?  More to the point, I’ve been bombarded with recent messaging focusing on how the airline is addressing its customer service challenges and its previous enthusiasm to extract additional revenue from its passengers at every turn. Read the rest of this entry »

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EmployerBrandBuiltToLast200x233Okay, it’s happening. I might not like it, but it’s happening. We’re about to bid farewell to the eldest offspring as she skips gaily off to uni. I hope we got the balance broadly right in terms of advice around which one to go for. I hope too that she listened to a certain extent but ultimately made her own mind up – and the university in question’s appeal to employers was certainly front and centre as a key parameter. But what about her outlook and perspective on the employment market? At 18, she has spent some key, formative years staring bleakly at tough economic times. She probably has little real insight into the graduate jobs market pre 2008. How will this impact on her and the cohorts of students likely to be graduating over the course of the next two to three years?

For me, perhaps the most significant factor influencing the behaviours and approach of Generation Y (remember them?) in the workforce relates to their coming of age during a time of unprecedented and uninterrupted economic growth between 1993 and 2008. If this is a generation perhaps characterised by a sense of entitlement, expectation, job mobility, tolerance and confidence – not for nothing have they been labelled Generation Me – then why should we be surprised? If all you have known for as long as you have known was GDP and job growth going in the right direction, is it any surprise that an individual (indeed, an entire generation) demonstrates a degree of confidence and surefootedness? Read the rest of this entry »

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