Posts Tagged ‘employer branding’

SoccerPitch600x400

Brazil’s World Cup is exceeding its own heady expectations. There are big stories – the champions, Spain, have been humbled and are facing the abject misery of a summer back in Barcelona or Madrid. Everyone’s favourite pantomime villain, Luis Suarez, didn’t disappoint, getting his teeth into the action as well as uncompromising Italian defenders. The minnows are doing well, with the likes of Costa Rica sailing through the qualifying group. We’ve had last minute penalties, sending offs, vast attendances (with the US interestingly outdoing all other nations in terms of viewing figures) and some hugely entertaining football. Read the rest of this entry »

Be Sociable, Share!

EmployerBrandShootout600x400

The great, the good and the English are duking it out on the football fields of Brazil. For England, this is the dramatic culmination of a route that saw them traipse around the backwaters and foothills of the footballing landscape – taking in Moldova, San Marino and Montenegro. But this is where differences, legends and careers are made – this is the conclusion of a long, bewildering journey.

Would that this sense of dramatic climax were the same for the recruitment process. Read the rest of this entry »

Be Sociable, Share!

EmployerBrand600x400

Many wonderful things have emanated from Cornwall over the years – the eponymous pasty, damp childhood holidays, the A303 and, er, Rory McGrath. And now we can add another – a touching story from last week that the county, or more specifically, the Cornish race, has been recognised as a national minority group. As well as bringing with it tax, lobbying and financial benefits, the Cornish brand is likely to experience greater amplification. Now whether this recognition ultimately leads to changes in employment rights is perhaps too early to tell, it is, however, indicative of a more general re-focusing around diversity and inclusion. If there has been a sense that the economic downturn potentially obscured these issues in favour of greater pragmatism, then there are emerging any number of signs that such workplace inclusivity concerns remain as barriers to entry and progression. Read the rest of this entry »

Be Sociable, Share!

Selfie600x400

Really quite some time ago, the English philosopher, Thomas Hobbes, an individual not given to radiating positivity about his fellow man, described human existence as ‘nasty, brutish and short’. Comfortably over 400 years later, City AM published a piece identifying the similarities between Hobbes’ view and the fate waiting for most business enterprises. Their research suggests that 50% of all firms which begin life today will cease trading within five years. This is a trait which has been accelerating briskly. In 1970, the top performing organisations could look forward to an average of 32 years existence. Fast forward to 2010, and that figure is estimated to be just 17 years. Regardless of their varied fates, from bankruptcy, to takeover, merger and acquisition, their brands – organisational and employer – are in for a roller coaster ride. Read the rest of this entry »

Be Sociable, Share!

Battle of the brands

14 Mar

0 comment(s)
Be Sociable, Share!
      EmployerBrandBattle600x400

      Having spectacularly mis-timed my flight back from Amsterdam a few weeks ago, I found myself with an awful lot of time at Schipol Airport to consider the city and the airport’s impressive combination of a genuine, touching beauty and technology. And there are few examples of such a combination, more high profile, more impactful than Sir Jonathan Ive’s work over the past two decades for Apple. Although it will be fascinating to gauge the impact of Galaxy’s new and much vaunted S5, Ive has influenced the technological and cultural landscape with products that go beyond iconography, such as the iPod, iPhone and iPad. However, such products very nearly never saw the light of day according to a fascinating story that emerged earlier this month.

      Read the rest of this entry »

      Be Sociable, Share!
      EmployerBrandTrustworthy

      Just back from a very pleasant city break in Berlin – colder than I, and my extremities, would have thought possible, but at the same time fascinating, evocative and with a story around every corner. We took the step, either brave or foolhardy or both, to fly Ryanair. It’s been a while – I’ve been increasingly put off by the owner’s, at best, ambivalent approach to his customers. Nevertheless, the flight worked perfectly around our schedule and the price was right – what could possibly go wrong?  More to the point, I’ve been bombarded with recent messaging focusing on how the airline is addressing its customer service challenges and its previous enthusiasm to extract additional revenue from its passengers at every turn. Read the rest of this entry »

      Be Sociable, Share!

      Prediction600x400

      It’s that time of the year when we’re all confronted by any number of predictions, some perhaps more meaningful than others. Where will the FTSE be at the end of December? What sort of GDP will the UK economy generate? Will unemployment hit the magical 7% figure? What will be the true social, economic and employment impact of this year’s influx of Romanian and Bulgarian migrants? Exactly how bad will it get for Roy out in Brazil? And, more critically, how far into January will I manage to stay off the chocolate? Read the rest of this entry »

      Be Sociable, Share!

      The New Year has people across the country in a frenzy of self-improvement. The dawn of a new year traditionally triggers periods of self-reflection and a determination that the coming 12 months will be better than those that preceded it; a sense accompanied by a strong drive towards personal discipline and self-sacrifice that has the fitness industry laughing all the way to the bank, as we engage in the annual regime of punishing exercise, detoxes and pledges to be a better person by virtue of being thinner and fitter.

      In the midst of this renewal madness is often a desire to reinvent our careers. Despite the recession, the war for good talent continues with organisations often struggling to attract the very best talent. And as the competition for talent remains strong, organisations continue to rely on the power of their employer brand to draw good talent. Read the rest of this entry »

      Be Sociable, Share!

      Although the current recruitment marketplace can best be described as turbulent, there is currently a strong focus on the candidate experience. There are a number of reasons for this.

      In some sectors where recruitment is vibrant, there are significant skills shortages. Ensuring that talented individuals join you rather than a competitor means paying attention to all of the candidate touchpoints, not just the offer. In many instances, budgets are tight. There’s a real focus on optimising the performance of the recruitment process to reduce cost and time to hire.

      As more and more organisations focus on managing their employer brands, there is a recognition of the need to establish an authentic impression of the internal culture to ensure appropriate fit and avoid costly, early attrition. Read the rest of this entry »

      Be Sociable, Share!

      There have been many victims of the NatWest/RBS computer glitch – the young girl in South America waiting for funds to clear for an emergency operation and the man remanded in prison because his bail money was not transferred. House moves have foundered, small businesses have suffered and holidays have been cancelled.

      At this relatively early stage in what is likely to be a long, drawn out and messy process – the Financial Ombudsman Service is already suggesting complete resolution is weeks away – there circulates much doubt and uncertainty. How many of the bank’s 15 million customer accounts have been affected? Where does the fault for the issue lie – in simple sloppy coding, the downsizing of the bank’s IT function or off-shoring in the direction of India?

      Read the rest of this entry »

      Be Sociable, Share!